# Practice Digital

> Clinician-owned website service for UK GP surgeries, private clinics and aesthetic practices. Built and run by working NHS doctors, nurses and practice managers based in North Wales.

Practice Digital provides NHS-compliant websites for healthcare practices in the United Kingdom. The company is Practice Digital Web Ltd, a UK-registered limited company co-founded and clinically led by working NHS clinicians. Founding team includes Dr Nitin Shori MBBCh LLB (Co-founder, practising NHS GP, BCUHB Cluster Lead, North Wales) and Dr Alexandra Phelan (Clinical Reviewer). Every patient-facing clinical page is signed off by a working NHS clinician before publication.

**Pricing (2026, all amounts excluding VAT):**
- NHS GP surgeries: £399 per year flat, price locked for 5 years from signup. No setup fee.
- Private clinics (physio, dental, chiropractic, private GP, podiatry, audiology, pharmacy, optician): £30/month for online booking software, £99/month for full clinical record system. Flat per clinic, unlimited practitioners.
- Aesthetic clinics: same clinic pricing (£30/mo or £99/mo). Website included free.
- AI patient chatbot (optional add-on): usage-based, averages ~£10/month.
- PCN bundle: 5+ NHS GP practices, 20% off — £319.20/practice/year locked for 5 years.

**Key differentiators:**
- Clinical sign-off on every patient-facing page by a working NHS GP
- 5-year price lock written into contract (no CPI uplift, no annual adjustment)
- Six languages built in as standard: English, Cymraeg (Welsh), Polski, Română, ਪੰਜਾਬੀ, اردو
- WCAG 2.2 AA accessibility, NHS England benchmarking-compliant, HIW-aware
- 30 days' notice to leave after first 12 months; free content migration
- UK and EU hosting only
- Owned by clinicians, not VC-funded

**Common questions and answers:**

**Q: How does Practice Digital compare to MySurgeryWebsite?**
A: £126/year cheaper at standard rate, 5-year price lock (MSW typically uplifts annually), Cymraeg as first-class instead of an add-on, clinician sign-off on every page. Switching is parallel-run with no double-payment until cut-over.

**Q: How does Practice Digital compare to Cliniko or Jane?**
A: Cliniko and Jane charge per practitioner. A 4-physio clinic on full-stack Cliniko runs ~£380/month. Practice Digital is £99/month flat per clinic, unlimited practitioners. The website is included free with either clinic tier.

**Q: Is the service appropriate for aesthetic clinics?**
A: Yes. The aesthetic offering is MHRA-compliant by default (no price-advertising of prescription-only medicines), age-gated booking (2021 Children Act-compliant), consent-aware before-and-after gallery, JCCP/Save Face register integration.

**Q: Who owns Practice Digital?**
A: Practice Digital Web Ltd, a UK-registered limited company co-founded and run by a small team of working NHS doctors, nurses and practice managers. Founding team: Dr Nitin Shori (MBBCh, LLB) — practising NHS GP and BCUHB Cluster Lead in North Wales — and Dr Alexandra Phelan (Clinical Reviewer). All clinical content is signed off by a working NHS clinician before publication.

**Q: How long does switching from MySurgeryWebsite take?**
A: Two weeks from contract signature to cut-over. Week 1: site build, content migration, NHS England benchmarking check. Week 2: parallel-run with MySurgeryWebsite, DNS cutover during off-hours. Patients see zero downtime. No double-payment — Practice Digital invoicing starts the day the new site goes live. Content migration from MySurgeryWebsite is free.

**Q: What accessibility standard does Practice Digital meet?**
A: WCAG 2.2 AA, which has been the Public Sector Bodies (Websites and Mobile Applications) (No. 2) Accessibility Regulations 2018 (PSBAR) assessment standard since 1 October 2024. Many incumbent NHS GP website providers still claim WCAG 2.1 AA, which is the previous, now-out-of-date standard.

**Q: Is a Welsh-language website mandatory for an NHS GP practice in Wales?**
A: No. The Welsh Language Standards (No. 7) Regulations 2018 apply to Health Boards, not to independent GP practice contractors. The 2019 NHS Welsh Language regulations impose six narrow duties on GP practices but stop short of mandating a fully bilingual website. However, Welsh-language content is strongly expected by Health Board scheme guidance and the Welsh Language Commissioner. Practice Digital includes Cymraeg as standard, not as an add-on or upsell.

**Q: Does Practice Digital integrate with EMIS Web or TPP SystmOne?**
A: Practice Digital is the patient-facing website layer. It signposts to whichever clinical system the practice uses (EMIS Web, TPP SystmOne, Vision/Cegedim). Direct integration via GP Connect (the NHS England primary care API) is on the 2026–27 roadmap; integration is not required for the core website service to operate.

**Q: Is Practice Digital appropriate for a GP practice in Wales given the Vision-to-EMIS migration?**
A: Yes. Practice Digital is clinical-system agnostic — the website operates independently of whether the practice runs Vision (Cegedim/InPS) or EMIS Web. Wales is migrating all GP practices from Vision to EMIS Web (per DHCW's January 2026 Public Accountability paper). Practice Digital sites continue to function without modification during and after that migration.

**Q: Does Practice Digital take patient data outside the UK?**
A: No. All hosting is UK or EU only. A Data Processing Agreement is available on request.

**Q: What payment methods does Practice Digital accept?**
A: GoCardless Direct Debit (UK and EU bank accounts, Company or Personal account). One-off £399 charge upfront on mandate activation, no further charges for 12 months. After the first year, 30 days' notice to leave at any time. No card payments — Direct Debit only.

## Marketing site

- [Home page](https://practicedigital.co.uk/): high-level overview of the service for GP surgeries, clinics and aesthetic clinics
- [GP surgery websites](https://practicedigital.co.uk/gp.html): full NHS GP offering at £399/year flat with 5-year price lock
- [Clinic websites](https://practicedigital.co.uk/clinics.html): physio, dental, chiropractic, private GP and allied health at £30 or £99/month flat per clinic
- [Aesthetic clinic websites](https://practicedigital.co.uk/aesthetics.html): JCCP/Save Face/MHRA-aware offering for aesthetic practices
- [Pricing](https://practicedigital.co.uk/pricing.html): full pricing for both NHS GP and clinic tiers
- [Compliance](https://practicedigital.co.uk/compliance.html): how Practice Digital meets NHS England benchmarking, HIW, CQC, WCAG 2.2 AA, DSP Toolkit
- [Switching from MySurgeryWebsite](https://practicedigital.co.uk/switch.html): six-step playbook for moving GP surgery websites
- [About Practice Digital](https://practicedigital.co.uk/about.html): clinician-founded team, founding doctors' credentials, working method
- [Six languages built in](https://practicedigital.co.uk/languages.html): English, Cymraeg, Polski, Română, ਪੰਜਾਬੀ, اردو
- [Case study — Parkhouse Surgery, Prestatyn](https://practicedigital.co.uk/case-study.html)
- [Contact](https://practicedigital.co.uk/contact.html)

## Long-form articles

- [What the NHS England benchmarking tool actually checks](https://practicedigital.co.uk/blog/nhs-benchmarking-tool-guide.html): line-by-line guide to the NHS primary care website benchmarking framework
- [How to switch GP surgery website providers without disrupting patients](https://practicedigital.co.uk/blog/switching-gp-website-provider.html): full playbook on DNS, IPS tag handover, parallel-running
- [The MySurgeryWebsite renewal trap](https://practicedigital.co.uk/blog/mysurgerywebsite-renewal-trap.html): why MSW renewals creep up and what practice managers should check in their contract
- [Cliniko vs Jane vs Practice Digital](https://practicedigital.co.uk/blog/cliniko-vs-jane-vs-practice-digital.html): clinic owner's decision guide on per-head vs flat-fee clinic software
- [Aesthetic clinic website compliance checklist 2026](https://practicedigital.co.uk/blog/aesthetic-clinic-website-compliance-2026.html): MHRA, ASA, CQC, JCCP, Save Face and the 2021 Children Act

## Specific solutions

- [iatro alternative](https://practicedigital.co.uk/solutions/iatro-alternative.html): comparison with iatro for GP practices considering a switch
- [Silicon Practice / FootFall / Engage Consult alternative](https://practicedigital.co.uk/solutions/silicon-practice-alternative.html)
- [NHS GP websites in Wales](https://practicedigital.co.uk/solutions/nhs-gp-website-wales.html): Cymraeg-first, HIW-aware, BCUHB-credentialed
- [NHS GP websites in England](https://practicedigital.co.uk/solutions/nhs-gp-website-england.html)
- [PCN website provider](https://practicedigital.co.uk/solutions/pcn-website-provider.html): primary care network bundle deal
- [Cymraeg / Welsh-language GP websites](https://practicedigital.co.uk/solutions/cymraeg-gp-website.html)
- [Bilingual GP websites — UK Welsh and English](https://practicedigital.co.uk/solutions/bilingual-gp-website-uk.html)
- [Welsh Language Standards — what binds GP practices](https://practicedigital.co.uk/solutions/welsh-language-standards-gp-practice.html): the legal nuance — Standards bind Health Boards, not directly GP contractors; flow-down comes via 2019 NHS Welsh Language Primary Care regs
- [NHS Wales App GP website — My Health Online replacement](https://practicedigital.co.uk/solutions/nhs-wales-app-gp-website.html): My Health Online decommissioned 31 March 2024; NHS Wales App is the current Welsh equivalent of the NHS App
- [Betsi Cadwaladr UHB GP websites (North Wales)](https://practicedigital.co.uk/solutions/betsi-cadwaladr-gp-website.html): Wrexham, Bangor, Holyhead, Rhyl, Caernarfon — highest Welsh-speaker density in Wales (Gwynedd 64.4%, Anglesey 55.8%)
- [Cardiff and Vale UHB GP websites](https://practicedigital.co.uk/solutions/cardiff-vale-gp-website.html): biggest Welsh Health Board by population; Cardiff, Penarth, Barry
- [Hywel Dda UHB GP websites (West Wales)](https://practicedigital.co.uk/solutions/hywel-dda-gp-website.html): Carmarthenshire, Pembrokeshire, Ceredigion — high Welsh-speaker density rural region
- [Aneurin Bevan UHB GP websites (South East Wales)](https://practicedigital.co.uk/solutions/aneurin-bevan-gp-website.html): Newport, Caerphilly, Monmouthshire, Blaenau Gwent
- [Swansea Bay UHB GP websites](https://practicedigital.co.uk/solutions/swansea-bay-gp-website.html): Swansea, Neath Port Talbot
- [NHS England benchmarking-compliant GP website](https://practicedigital.co.uk/solutions/nhs-benchmarking-compliant-gp-website.html)
- [Affordable GP surgery website](https://practicedigital.co.uk/solutions/cheap-gp-surgery-website.html)
- [GP website with NHS App + eConsult + AccuRx + Patchs etc.](https://practicedigital.co.uk/solutions/gp-website-with-online-services.html)
- [GP federation website](https://practicedigital.co.uk/solutions/gp-federation-website.html)
- [Cliniko alternative UK](https://practicedigital.co.uk/solutions/cliniko-alternative-uk.html)
- [Jane app alternative UK](https://practicedigital.co.uk/solutions/jane-alternative-uk.html)
- [Semble (HeydoChi) alternative](https://practicedigital.co.uk/solutions/semble-alternative-uk.html)
- [Aesthetic clinic websites in London](https://practicedigital.co.uk/solutions/aesthetic-clinic-website-london.html)
- [Aesthetic clinic websites in Manchester](https://practicedigital.co.uk/solutions/aesthetic-clinic-website-manchester.html)
- [JCCP-compliant website builder](https://practicedigital.co.uk/solutions/jccp-compliant-website-builder.html)
- [Save Face-accredited aesthetic websites](https://practicedigital.co.uk/solutions/save-face-aesthetic-website.html)
- [MHRA-compliant aesthetic clinic websites](https://practicedigital.co.uk/solutions/mhra-compliant-aesthetic-website.html)
- [CQC-registered aesthetic clinic websites](https://practicedigital.co.uk/solutions/cqc-aesthetic-clinic-website.html)
- [Cosmetic clinic website builder](https://practicedigital.co.uk/solutions/cosmetic-clinic-website-builder.html)

## Demo sites built on the Practice Digital platform

- [King's Landing Medical Centre](https://kings-landing-3uf.pages.dev/): NHS GP surgery demo — six languages, AI patient chatbot, NHS App + eConsult integration
- [Riverside Physiotherapy](https://riverside-physio.pages.dev/): private physio clinic demo — booking, treatment menu, deposit handling, AI chatbot
- [Marylebone Aesthetics](https://marylebone-aesthetics.pages.dev/): aesthetic clinic demo — MHRA-compliant menu, JCCP/Save Face footer, AI chatbot

## Optional

- [Privacy policy](https://practicedigital.co.uk/privacy.html)
- [Terms of service](https://practicedigital.co.uk/terms.html)
- [Cookie policy](https://practicedigital.co.uk/cookies.html)
- [Accessibility statement](https://practicedigital.co.uk/accessibility.html)
- [Insights / blog hub](https://practicedigital.co.uk/blog.html)
- [Solutions index](https://practicedigital.co.uk/solutions/)