The care home website families will trust before they visit.
Your CQC rating and report linked prominently, family-first design, dementia-friendly typography, visit and respite enquiry forms that reach your manager immediately. Built by clinicians who understand that the daughter looking at this site is usually choosing where her mum spends the rest of her life.
Almost every enquiry your home receives comes from an adult daughter or son in their late 50s or 60s, in the middle of a stressful week. We design for her: 18px+ body text, generous contrast, plain English, large clearly-labelled buttons, a visit-enquiry form that doesn’t ask twelve questions before showing the “send” button.
Practice Digital was founded by a working NHS GP. For care-home copy, dementia-friendly design and visit-flow choices, we work with a panel of registered nurses and care-home managers who review every page before it goes live. Ask us about the panel →
£399/year, all inclusive. Each additional home is £199/year.
Most care homes don’t need a full clinical stack on the website — your residents’ care lives in Person Centred Software, Nourish, Log my Care or similar. We focus on what your website actually has to do: turn family visitors into enquiries that reach the manager fast.
One care home, one website
£399/year, all inclusive
Full bespoke care home website. CQC-aware copy, family-first design, dementia-friendly typography. Visit and respite enquiry forms routed to your manager. Annual compliance review. Updates by email or phone.
- Family-first homepage & hero photography
- Dementia-friendly accessibility throughout
- CQC rating prominently shown
- Visit and respite enquiry forms
- Activities, menus, team and rooms pages
- Updates by email or phone
Price locked for 60 months from your start date. Cancel any time after year one. See full terms →
AI family chatbot
~£20/month average
Trained only on your home’s rooms, activities, fees and CQC report. Answers families’ common questions out of hours — visiting times, dietary support, what a typical day looks like. Refuses to give clinical advice or pre-assess residents.
Multi-home operators
+£199/year per additional home
One brand, multiple homes. Shared design, per-home CQC rating, per-home enquiry routing to the named manager. Pricing applies from your second home onwards. 20% bundle discount at 4+ homes.
Built for every kind of UK care home.
From a single-home independent to a small group, residential to nursing to specialist dementia. The same family-first design, the same CQC awareness, the same flat pricing.
Residential care
Independent-living-with-support framing, day-in-the-life storytelling, garden and lounge photography, friendly team gallery, regular activities programme.
Dementia & memory care
Namaste Care programme explained, life-story-work copy, family-support sessions, dementia-friendly typography and navigation, sensory-environment description.
Nursing care
Registered Nurse on duty 24/7 prominent, palliative and end-of-life care, complex needs framing, GP and district nurse partnerships.
Respite & short-stay
Same-care-as-permanent-residents framing, family-carer-break copy, post-hospital-stay rehab, separate enquiry flow for respite-only bookings.
Specialist care
Learning disability, mental health, neurorehabilitation. Specialist team profile, partnership pathways with local authority and ICB, complex-needs assessment booking.
Small groups
Shared brand across two-to-ten homes, per-home pages with their own CQC rating and manager, central enquiry routing with home assignment, group reporting.
The five mistakes other care-home-website agencies make.
1. Designing for the resident, not the daughter
The resident isn’t the buyer — their adult child is, usually a 55-65-year-old daughter in the middle of a stressful week. The site should answer her questions, not the resident’s. We design for her.
2. CQC rating buried on an “About” sub-page
The CQC rating is the first thing families look for. We put it in the hero, footer, and footer of every page, with a direct link to the inspection report.
3. Fees hidden behind “contact for details”
Families compare cost. If you don’t publish anything, they assume you’re expensive. We help you publish a ‘from’ rate with a clear “assessment first” framing — most homes who do this see enquiry volume go up, not down.
4. Enquiry forms that go to a generic inbox
The Wednesday-afternoon enquiry that’s a competitor’s referral lands in [email protected] on Friday morning, four days later. Our forms route directly to your named manager with a 24-hour callback reminder.
5. Stock photos of someone else’s lounge
Families spot a stock photo in seconds and you’ve lost their trust before they read a word. We include a guided photoshoot setup — your manager and a phone is usually enough.
6. Typography that’s hostile to the people choosing
Your buyer is often in their 60s or 70s, reading on a phone in low light. We follow the Alzheimer’s Society dementia-friendly typography guidance — not just for residents, but for the families making the decision.
7. Going quiet after a Requires Improvement inspection
If you’ve just had a difficult CQC inspection, the worst thing your website can do is freeze. Families want to see you respond — the improvement plan, the new manager, the changes already made. We’ll help you publish a calm, honest “what we’ve done since” page in 48 hours, with the right tone for the moment. No sales pitch, just the help.
Want families to enquire on Tuesday, not chase you on Friday?
See our live customer demo. Dementia-friendly design, family-first enquiry routing, your CQC report linked clearly — ready in two weeks.
More for care homes
- Pricing — £399/year, £199/year per additional home — no add-ons, no surprise renewals.
- CQC, GDPR & accessibility — the regulatory landscape care homes navigate.
- About Practice Digital — clinician-owned, built and signed off by working NHS staff.