Healthcare websites by medics
Practice Digital is owned and led by practising clinicians. We didn't sit in a conference room and decide healthcare looked like a good market. We sat in our own surgeries and watched the existing providers fail the people sitting opposite us.
Built. Designed. Run. All by working clinicians and PMs.
Our team is small by design and clinical by structure. The decisions about what we build, how we price, and who we work with are made by people who still see patients in the morning, run chronic disease clinics in the afternoon, and rota reception in between. That's not a marketing line — it's how the company is set up.
- The strategy stays clinical. Our clinicians shape what we build, our practice managers tell us when we're getting it wrong. Nobody on the team is more than one phone call away from a working NHS surgery.
- The profits stay aligned. No venture capital pressure to grow at any cost, no exit timeline forcing us into multi-year lock-ins, no shareholders we've never met telling us to raise renewal prices.
- The accountability stays personal. When something on a site we built goes wrong, it's a doctor's reputation and a practice manager's day on the line — not just a company's.
The people building, signing off, and answering your calls.
A team of practising NHS doctors, nurses, pharmacists and the practice managers who’ve worked with them. Every patient-facing page goes through a clinician who’s worked in that setting.
Practising NHS GP in North Wales. Cluster Lead in BCUHB. Law degree turns out to be useful for NHS contracts and accessibility regulations. Signs off every patient-facing clinical page that goes live.
A practising NHS GP who also works in private general practice. Sees both sides of the patient journey — what an NHS list expects from a surgery site, and what private patients expect from a polished web presence. Reviews clinical content across both sides of our customer base.
Experienced pharmacists form part of the team — covering community pharmacy, multiples and GP-practice settings. They review every pharmacy- and medication-related page we build: repeat prescriptions, medication review, PGD services and self-care guidance.
A bench of experienced NHS practice managers who’ve personally run reception, sat in PCN meetings, and dealt with HIW visits. They review every site for the things doctors miss — booking-flow friction, reception phone-call drivers, the inbox burden of any page that gets shared with patients. We don’t name them publicly because most still work in busy NHS surgeries.
A small team of working NHS practice nurses who sign off the patient-information pages doctors don’t see day-to-day — chronic disease clinics, vaccinations, women’s and children’s health, the leaflets and self-care guidance patients actually look at. Unnamed publicly — same reason as our PMs.
Supported by a trusted small group of NHS-experienced freelance developers who build each site from our master template under clinician brief.
How the team works together
Everything customer-facing goes through clinicians and PMs on the team. The freelance development side handles the technical build under our brief, not the editorial decisions. Every page reviewed clinically. Every customer reachable by a person with their name and mobile.
When you message us through your portal, the routing is simple: clinical questions go to our doctors; operational and PM-style questions go to our practice managers; urgent Quick Actions auto-publish to your live site within seconds. You don't have to know who handles what — we route it.
As we grow, we're recruiting reviewing clinicians across primary care, dentistry, physiotherapy and allied health, so that no patient-facing page ever goes live without someone who's worked in that specific setting having read it.
What we believe
1. Healthcare websites are clinical tools.
If a patient gets bad information from your website, it's the same as getting it from your reception desk. We treat website copy with the same care a doctor treats a prescription.
2. Compliance is the floor, not the ceiling.
Meeting NHS England benchmarking is the bare minimum. The interesting work is going beyond it — towards a site patients actually want to use.
3. The Welsh language isn't optional.
If you serve patients in Wales, your website has obligations to half the country. We treat Cymraeg as core infrastructure, not an upsell.
4. Practice managers' time is precious.
Practice managers should not be the bottleneck on website updates. They email us; we publish — or they use the portal to publish urgent updates themselves in 30 seconds. The system runs without their constant attention.
5. Customers should be able to leave easily.
If you can leave us without penalty, we have to keep earning your renewal. That keeps us honest. Lock-in clauses are a confession of weak product.
Like what you read?
The fastest way to decide if we’re a fit is to see one of our live customer sites. Then a 20-minute call to ask whatever you need.
See our demo site