Your website is £399/year. Software is optional — pick what you need.
Every clinic gets the same beautiful £399/year website. On top, choose how much of your practice you want to run on Practice Digital: just the site, plus online booking, or the full clinical stack. Flat per clinic — never per practitioner.
NHS GP surgeries don’t need booking or clinical software (you have EMIS / SystmOne). See NHS GP pricing →
Website only
£399/year
A beautiful, fast clinic website. SEO-ready, mobile-perfect, WCAG 2.2 AA accessibility. No booking or clinical software included.
- Up to 12 pages
- Bespoke design, your colours
- Daily backups, SSL, hosting
- Unlimited content edits
First year committed, then 30 days’ notice.
Website + Booking
£399/yr + £30/mo
Website plus online appointment booking. Patients self-book without phoning. Calendars, reminders, no-show tracking included.
- Everything in Website
- Patient self-service booking
- Calendar sync (Google / Outlook)
- Treatment menus + reminders
Unlimited practitioners.
Website + Booking + Clinical
£399/yr + £99/mo
Same as Cliniko / Jane / Semble — at flat per-clinic pricing. Notes, plans, consents, files, regulator-ready exports. Booking included.
- Everything in Website + Booking
- Clinical notes & treatment plans
- Consent forms & e-signatures
- Patient files, outcomes, audit trail
Unlimited practitioners.
Full clinical software — Semble / Cliniko alternative
£99/mo
Same workflow as Semble, Cliniko and Jane — at a flat-per-clinic price with no per-practitioner surcharge. Already have a website? Drop in the embeddable booking widget; patients self-book on your existing site, no new website needed.
- Booking widget (embed on your site)
- Clinical notes & treatment plans
- Consent forms & e-signatures
- Files, outcomes, regulator exports
Unlimited practitioners.
NHS GP surgeries get the £399/yr website only — they already run on EMIS Web or TPP SystmOne for the rest, with NHS App / eConsult / Patient Access doing the patient-facing work. See the NHS GP page →
AI patient chatbot
~£20/month average — usage-based
Trained only on your own site content. Sits on every page. Cuts routine front-desk queries by ~40%. You pay only for what your patients ask — scales with use, not headcount.
Card payments & deposits
1.5% + 20p/transaction — no monthly fee
Stripe-powered checkout for deposits at booking, treatment packages, pre-pays, gift vouchers. We pass Stripe’s rate through — no markup from us.
A four-physio clinic on Cliniko full-stack — £380/mo.
On us, flat £99.
For reference: Cliniko £35–95/mo · Jane £39–79/mo · Pabau £50–99/mo · Heydoc £70–150/mo · WriteUpp £20–35/mo. All charge per head. We don’t.
If your business helps patients, we can help you.
We build for any UK healthcare practice where credibility, clinical compliance, and online bookings matter. A doctor reviews every page — so the copy stands up to scrutiny from patients and regulators alike.
Physiotherapists & sports therapists
Service-specific landing pages, condition pages that rank, online booking, secure intake forms.
Dental practices
CQC- and GDC-aware content, transparent fee schedules, treatment galleries, integrated review widgets.
Private GPs & specialists
Premium positioning that doesn’t look like a high-street site, insurance-aware booking (BUPA, AXA, Vitality, Cigna, AVIVA, WPA), transparent self-pay fees, and a tone written by someone who’s been in the consulting room. See the Wimpole Heart demo →
Chiropractors & osteopaths
Trust-first design, expectations-set copy, transparent treatment plans, online booking that integrates with Cliniko, Jane, Power Diary and more.
Aesthetic & cosmetic clinics
JCCP-aware consent flows, before/after gallery handling, age-gated booking, ASA-aware copy. Beauty without the legal exposure.
Counsellors & psychotherapists
Calm visual language, no sensationalist stock photography, BACP/UKCP/BPC numbers shown clearly, sliding-scale schemes built in, crisis signposting on every relevant page. See our dedicated counselling page →
Pharmacies
Pharmacy First service pages, repeat-prescription flows, NHS Standard Contract-aware copy, click-and-collect handling, vaccination clinics.
Opticians & optometry practices
Eye-test booking, contact-lens subscriptions, NHS sight-test sign-posting, frame galleries, GOC-compliant clinical copy.
Audiology & hearing clinics
Hearing-test booking, hearing-aid ranges, tinnitus assessment pages, HCPC-registered language, and NHS hearing-care signposting.
Podiatry & chiropody
Foot-care service pages, diabetic foot-check booking, nail surgery information, biomechanical assessment, HCPC-aware copy.
Paediatric private practice
Parent-mediated enquiry flow, safeguarding-aware copy, vaccination + asthma + ADHD assessment landing pages, paediatrician-prescribed-only treatments handled appropriately. Parents booking for under-16s see different consent flow.
Fertility & reproductive clinics
HFEA-regulated (not CQC). Consultation booking with sensitive intake, IVF / IUI / egg-freezing service pages written without false-hope claims, HFEA success-rate publication framing, single-cycle and multi-cycle package handling.
Sports medicine & team medical rooms
Rugby, football, athletics, elite-amateur. Team-medical-room workflow with separate "active squad" intake, pitchside-injury same-day booking, return-to-play tracking. Sports-physio + MSK consultant + sports massage on one diary.
What clinicians know that web agencies don't
We've sat across the desk from your regulator. We've watched a booking link send patients in circles. We've signed the contract that "automatically renews" at 18% more. Our site is built so none of that happens to you. Not a SaaS — a clinic-website service. Updates by email or phone if you prefer; no CMS to learn unless you want one.
Copy that won't get you in trouble
The ASA, CQC, GDC and GMC all care about what's on your website. A practising clinician reads every line. No "miracle cure", no implicit guarantees, no hostage to fortune.
Conversion-led structure
We design around the patient's actual journey: search → trust → book. Every page exists to move someone closer to the appointment, with friction removed at every step.
GDPR & data, done properly
Every form, every cookie, every analytics call audited. We never put patient PII somewhere your DPO would flinch at — and we'll happily speak to your DPO.
Booking tools, integrated
Cliniko, Jane, Power Diary, SimplyBook, Calendly, Acuity — whichever you use, we'll embed it cleanly and make it the centre of gravity of your site.
Local SEO that ranks
Schema, Google Business Profile integration, location pages, review signals — the technical SEO most agencies bolt on later, built in from day one.
One annual fee, no surprises
Hosting, security, updates, accessibility licence, support — all included. No "your contract just went up 18%" letter in March.
Six promises, written in your contract.
No upsells, no fine print, no “annual adjustments” at renewal. Same product, same price, same promises as our GP customers — for every clinic too.
Setup fee
No onboarding charge, no design fee, no migration fee. The price you see is the price you pay.
Languages, built in
English, Cymraeg, Polski, Română, Punjabi (ਪੰਜਾਬੀ) and Urdu (اردو) — included as standard, not a paid “multilingual tier”.
Urgent updates to patients
In 30 seconds. From your phone. Cancelled clinics, leaks, opening-hours changes — published live to every page on your site.
AI chatbot handles routine queries Optional add-on
Trained only on your own site content. Refuses anything outside it — no hallucinated clinical advice. Sits on every page of your site. Averages ~£20/month, scaling with how much your patients use it — you pay only for what they ask.
Price lock
Sign at £399 today, pay £399 in 2031. No CPI rises, no “annual adjustments”, no surprise letters at renewal. Ever.
Notice to leave
£399 upfront, next £399 in 12 months. First year committed; after that, cancel with 1 month's notice. Free content migration on the way out.
What every clinic gets
- Bespoke design, built around your clinic
- CQC / GDC / GPhC / HCPC-aware copy, reviewed by practising clinicians
- Online booking integrated (Cliniko, Jane, Power Diary, Calendly, etc.)
- WCAG 2.2 AA accessibility
- Six languages included — no add-on charge
- We handle all content updates — email, WhatsApp, portal
- Hosting, SSL, security and daily backups
- Auto-publish urgent banners (live in < 60 seconds)
- Annual compliance review and written report
- Quarterly content refresh suggestions
- Direct WhatsApp + phone line for urgent issues
- Free content migration if you ever leave
Wondering how your current site stacks up?
See our live customer demo. Pricing, regulator framing, booking integration and data migration are all covered on the demo and pricing pages.
More for clinic owners
- Aesthetic clinic websites — JCCP / Save Face / ASA-aware, age-gated booking, MHRA-aware copy.
- Clinic pricing — flat-fee booking from £30/mo, full clinical stack £99/mo. Per-clinic, never per-head.
- Parkhouse case study — how a UK practice cut their website admin time by 75%.
- GDPR, CQC and accessibility for private healthcare websites.