Every practice: £399/year website. Private clinics add booking or clinical from £30/mo.
A single team of NHS clinicians, two pricing journeys — because NHS GP surgeries (already on EMIS/SystmOne) need different things than private clinics. Pick your route below.
The £399/year flat fee.
For NHS GP surgeries running on EMIS, SystmOne, the NHS App, eConsult, AccuRx, Patchs or SystmOnline. One product, one price, every feature.
£0 setup. No onboarding fee, no design fee, no migration fee — the price you see is what you pay.
Five guarantees, written in your contract
- 5-year price lock. Sign at £399 today, pay £399 in 2030. No CPI rises, no “annual adjustments”, no surprise letters at renewal. Ever.
- First year committed, then cancel with 1 month's notice. £399 charged upfront, next £399 in 12 months. After year one, 30 days’ notice and you’re free to leave — we do free content migration if you choose to.
- Clinical sign-off on every page. A practising NHS GP signs off every patient-facing clinical page before it goes live. Nurses and pharmacists review their own specialist content.
- 48-hour update SLA. Email, WhatsApp or portal — routine changes go live within two working days, written guarantee.
- Self-publish urgent updates in 60 seconds. Cancelled clinics, urgent notices, opening-hours changes — live on your homepage from your phone, without contacting us.
What every NHS practice gets
- Bespoke design, built around your practice
- Aligned with the NHS England benchmarking tool
- Your CQC and HIW reports linked prominently
- WCAG 2.2 AA accessibility
- Six languages — English, Cymraeg, Polski, Română, Punjabi (ਪੰਜਾਬੀ), Urdu (اردو)
- We handle all content updates — email, WhatsApp, portal
- Hosting, SSL, security and daily backups
- Auto-publish for urgent updates (live in < 60 seconds)
- Annual compliance review and written report
- Direct WhatsApp + phone line for urgent issues
- Free content migration if you ever leave
£399/yr website. Plus optional booking or full clinical.
For private GP clinics, physio & therapy, chiropractic & osteo, dental, podiatry, audiology, pharmacies and opticians. Flat per clinic, unlimited practitioners. Every clinic pays the £399/year website fee. Then choose nothing extra, the £30/mo booking add-on, or the £99/mo full clinical stack (which includes booking).
Online booking + appointment software
£30/mo, flat per clinicPatient self-service booking, calendar sync, treatment menus, reminders, no-show tracking. Built and hosted by us, integrated straight into your new site.
- Patient online booking + rescheduling
- Calendar sync (Google, Outlook, iCal)
- Treatment menus + pricing display
- Automatic booking confirmations
- Front-desk admin view
Full clinical + appointment system
£99/mo, flat per clinicBuilt for the same workflow as Semble, Cliniko and Jane — at flat-per-clinic pricing, and designed by practising clinicians.
Everything in the booking tier plus the full clinical record: treatment notes, consent forms, plans, history, file attachments. Clinician-designed, regulator-aware, GDPR-clean.
- Everything in £30 booking tier
- Clinical notes & treatment plans
- Consent forms & e-signatures
- Patient files & attachments
- Outcome measures & progress tracking
- Audit trail & regulator-ready export
The website is £399/year — bespoke design, six languages, hosting, accessibility, all of it. Add booking (£30/mo) or the full clinical stack with booking included (£99/mo). Or take the Software-only plan at £99/mo if you already have a website you like — we'll give you an embeddable booking widget for it.
The clinic maths
- Per-clinic, not per-head. 4 physios, 8 physios, 12 physios — same flat fee. Cliniko full-stack for 4 physios runs ~£380/mo. Ours is £99. Flat.
- First year committed, then 1 month's notice. After the first year, 30 days’ notice and you’re free to leave — same as our NHS plans.
- Clinician-designed. Built by a practising NHS GP and clinic operators. Not by ex-SaaS PMs who’ve never written a treatment note.
- Card payments included. Stripe-powered deposits, package pre-pays, vouchers — 1.5% + 20p, no monthly fee, no markup from us.
For reference: Cliniko £35–95/mo per head · Jane £39–79/mo · Pabau £50–99/mo · Heydoc £70–150/mo · WriteUpp £20–35/mo. All charge per head. We don’t.
Aesthetic clinics — consultation-first, age-gated booking, consent-tracked galleries. See the aesthetic-specific page →
How many hours does your team lose to the website?
The £399 vs MSW’s £525 is £126 a year. The real saving is in the hours of practice-manager time you stop losing to website admin.
Estimates only. NHS practice manager salary ~£25/hr; we typically reduce website admin time by 70-80% on Managed sites.
The AI receptionist, billed by usage — averages ~£20/month.
A patient-facing AI assistant on your homepage. Strictly grounded in your site’s content. Answers routine questions — opening hours, prescription process, how to register — so your phone lines free up for the people who really need to speak to reception. You only pay for what your patients actually ask.
~£20 / month average
Your monthly bill depends on two things: how big your list is, and how much your patients use the bot. Pay per conversation, so quiet weeks cost less, busy weeks cost a bit more. No fixed tiers, no minimum commitment, monthly rolling. We show you the running meter in your portal.
| Practice list size | Typical patient queries / mo | Likely monthly bill |
|---|---|---|
| Small (<4,000) | ~50–200 | £6–£14 |
| Average (4,000–10,000) | ~200–600 | £14–£30 |
| Large (10,000+) | ~600–1,500 | £30–£60 |
| PCN / federation | 2,000+ | Custom, talk to us |
Ranges are illustrative based on launch-customer usage in 2026. Your actual bill will reflect your real patient demand. Cap available if you want a hard monthly ceiling.
What it actually saves you
The average UK GP surgery handles roughly 200–500 patient phone calls per working day. Industry surveys put 20-30% of those as “routine information requests” — opening hours, how to order a repeat, when their flu jab is, how to register, whether you do travel vaccines.
Each call takes a receptionist 3–5 minutes on average. At a UK NHS receptionist rate of about £12/hour, that’s ~£0.75 per call. So a chatbot bill of ~£20/month buys you back hundreds of pounds of reception time.
Estimates based on industry-typical call-volume and deflection rates. We don’t guarantee specific numbers — but in 8 hours of usage on a sandbox site the chatbot reliably handles 30-50% of in-scope routine questions. Strict grounding: it only answers from your published content, and points patients to NHS 111 / 999 for anything clinical.
The kicker: reception team gets their day back. The same staff cost, used on patients who genuinely need a human voice. Lower complaints. Lower frustration. Same headcount.
PCN bundle — 20% off across the group.
5+ NHS GP practices in one PCN or federation. 20% per-site discount, one contact (a GP who already knows your clinical directors), one invoice, one renewal date. We stagger your onboarding so no practice goes dark.
No setup fee for any practice. The whole PCN locks in at £319.20 per practice per year — for five years.
Multi-site private clinic groups (3+ locations): talk to us about flat group pricing on the clinic stack — one contract, one invoice.
Start a PCN or group applicationHeads-up: Practice Digital is built for independent practices and small groups. If you’re an NHS Trust, a private hospital group, or a federation procuring at £100k+ a year, we’re probably not the right fit — we’d suggest iatro or a bespoke enterprise platform instead. We’d rather be honest now than waste your procurement cycle.
Contract in one paragraph
All plans (NHS and clinic): £399 charged upfront when your site goes live, next £399 in 12 months. 12-month minimum from your subscription start date; after that, cancel with 30 days’ (1 month's) notice.
NHS GP plans: £399 annual price locked for 60 months from start date (we may only adjust if new NHS statutory or regulatory requirements impose unavoidable costs on us).
Booking and clinical software add-ons: billed monthly (£30/mo or £99/mo), no minimum term on the add-on itself — cancel the add-on with 30 days’ notice while keeping the website.
All plans: no setup fee, no migration fee, no exit fee. Free content export and migration support if you choose to leave. All amounts excluding VAT.
Compare us to your current provider
- Practice Digital vs MySurgeryWebsite — £126/yr cheaper, 5-year price lock, no upsells.
- How to switch GP surgery website provider — six-step playbook, no double-payment.
- Parkhouse Surgery case study — the maths on time and money saved.