A counselling website that feels safe before the first session.
Calm visual language, no sensationalist stock photography, no premature outcome promises. Your BACP, UKCP or BPC registration shown clearly. Sliding-scale schemes, EMDR, trauma, couples and bereavement pages written for people having a hard week, not for an SEO algorithm. Built by clinicians who understand why your audience needs a different tone of voice. Built with NHS-leaver therapists in mind too — moving from the NHS to private practice shouldn’t mean teaching yourself web design.
Most healthcare-website agencies copy-paste a clinic template and slap CQC language on it. Counselling is regulated by your professional body — BACP, UKCP, BPC, BABCP, NCS or HCPC. We use the right register, the right ethics framework, the right tone.
Practice Digital was founded by a working NHS GP. For therapy copy and ethics, we work with a panel of practising BACP-registered counsellors and HCPC-registered psychologists. They review every page before it goes live. Ask us about the panel →
£399/yr site. Online booking and secure intake are optional, £30/mo flat per practice.
No per-therapist fees. No "premium tier" with the same software hidden behind a different colour. The same pricing whether you’re a solo private practice or a six-therapist clinic.
Website only
£399/year, all inclusive
Bespoke therapy-practice site. Approach pages (EMDR, CBT, integrative, person-centred), team page with BACP/UKCP/BPC numbers, sliding-scale landing, crisis-line signposting, accessible contact form. Updates by email or phone.
- Approach pages written in plain English
- Therapist profiles with professional-body number
- Sliding-scale and bursary landing
- Crisis signposting (Samaritans, Shout, CALM, 111 option 2)
- News and resources blog
- Updates by email or phone
Price locked for 60 months from your start date. Cancel any time after year one. See full terms →
Website + booking & secure intake
£399 + £30/year + /month
Everything in Website Only plus online booking for in-person, video or phone sessions, secure non-clinical intake form, calendar sync, SMS + email reminders, and a sliding-scale slot tracker.
- Everything in Website Only
- In-person, video or phone session booking
- Calendar sync (Google or Outlook)
- Secure non-clinical intake form
- SMS + email reminders
- Sliding-scale and bursary tracking
- BUPA / AXA / Vitality / WPA-aware fee fields
Unlimited therapists. Monthly rolling on the £30 add-on.
AI client chatbot
~£20/month average
Trained only on your practice’s approaches, fees and policies. Answers session-availability, sliding-scale eligibility and approach-suitability questions. Refuses to offer therapy, suggest a diagnosis, or replace a session. Always points clients in crisis to a helpline.
Full clinical stack
£99/month per practice
Session notes, supervision log, GDPR-safe encrypted client files, insurance billing export.
Built for every kind of UK therapy practice.
From a solo BACP-registered counsellor to a five-therapist group practice, EMDR-accredited trauma specialists to bereavement charities. The same calm-led design, the same professional-body framing, the same flat pricing.
Solo private counsellors
BACP/UKCP/NCS-registered solo practitioners. Your number on the team page, approach pages in plain English, online video booking, low-friction enquiry form.
EMDR-accredited trauma specialists
EMDR Europe accreditation displayed properly, trauma-informed copy, an EMDR landing page that doesn’t over-promise, separate adult / young-person / couples pathways.
Couples therapists
Relationally-trained therapists (Relate, COSRT, Tavistock, Gottman), separate enquiry forms for couples vs individual work, clear “both partners need to agree” gating in intake.
Young-adult and university-area practices
Student-discounted scheme handling, parent-mediated enquiry workflows for 16–18s, BACP Children & Young People register signposting where relevant.
Bereavement and end-of-life support
Bereavement-specialist landing pages with gentle, non-trivialising copy. Cruse and Marie Curie signposting. Quiet enquiry form that reaches the lead therapist directly.
Group practices and clinics
Shared brand across 2–10 therapists, per-therapist profile pages, central enquiry routing with approach-matching, group-level reporting.
The six mistakes other therapy-website agencies make.
1. Treating therapy like a clinic
Most healthcare-website agencies copy a private-GP template and re-skin it for counsellors. Therapy clients don’t want a brisk “book your appointment” flow — they want quiet, careful language and time to read before deciding. We design for that.
2. Sensationalist stock photography
Crying woman on a sofa. Hands clenched in despair. Couple back-to-back. We do not use these images. They’re distancing, performative, and they signal “this site doesn’t know its audience”. We use restrained, considered imagery instead.
3. Outcome promises that breach BACP ethics
“Cure your anxiety in eight sessions”. “Guaranteed results”. These are a BACP Ethical Framework breach waiting to happen. Our therapy copy is reviewed by a practising BACP-registered counsellor and never makes outcome claims.
4. No sliding-scale visibility
Most therapy sites hide their sliding-scale scheme on page seven, if it’s there at all. Students, NHS staff and low-income clients give up. We put sliding-scale on the homepage, with eligibility, current available slots and a discreet enquiry form.
5. No crisis signposting
A first-time visitor reading about depression at 1am may be in crisis. The site needs to signpost Samaritans (116 123), Shout (text 85258), CALM, NHS 111 option 2 — gently, on every relevant page. We bake this into the template.
6. Claiming CQC regulation
Counselling and psychotherapy are NOT CQC-regulated. Therapists are accountable to their professional body — BACP, UKCP, BPC, BABCP, NCS, or HCPC for chartered psychologists. Sites that claim CQC regulation either look ignorant or invite a complaint. Our copy uses the right register.
Want a site your clients will feel safe arriving at?
See our live customer demo. BACP-aware, EMDR-ready, sliding-scale support — built for confidential therapy practice, ready in two weeks.
More for therapy practices
- Pricing — £399 site, £30/mo booking — no per-therapist fees, no surprise renewals.
- BACP, UK GDPR & accessibility — the regulatory and ethical landscape therapy practices navigate.
- About Practice Digital — clinician-owned, built by working NHS staff alongside a panel of registered therapists.
- Other private clinics — physios, chiropractors, private GPs and allied health on a shared booking platform.